Capability
Retail operations
Where I've done it
BYM BoutiqueInternational sourcing, additional staff, returning customers and shop handover.
What I can contribute
Coordinate suppliers, stock and day-to-day priorities as a business grows.
Business Operations & Growth
BrendaNyaboke.
Strategy · Business Development · Operations
Finance and management training combined with 4+ years of hands-on retail operations, partner acquisition and commercial execution — turning ambiguous problems into processes that actually run.
“Give me an ambiguous problem — I'll give you a working system.”
A little about me
I like understanding how a business works—and making it work better.
Running a boutique while studying taught me to make decisions with real consequences: what to stock, who to hire and how to keep customers coming back.
My background in Finance and Management gives that practical experience an analytical foundation. I enjoy work where I can understand a problem, bring people together and follow through on the details.
01
4+ years
retail operations & commercial management
02
~100 prospects approached
for NYVé's supply side
03
BSc + MM
finance and management
04
7 projects
selected proof of work
Selected Product & Business Work
Ideas I've taken beyond the page.
Product and marketplace work, commercial analysis and academic research — shown honestly at the stage each piece of work is actually at.
Product strategy · marketplace design · partner acquisition · commercial analysis
Execution, backed by evidence.
CapabilityWhere I've done itWhat I can contribute
Capability
Business development & partnerships
Where I've done it
NYVÉ TravelApproximately 100 prospects approached; partner screening and onboarding.
What I can contribute
Research prospective partners, explain the proposition and coordinate follow-up.
Capability
Product & workflow design
What I can contribute
Turn a business concept into a testable prototype and clear operating processes.
Capability
Business analysis
Where I've done it
Sphinx AnalyticsApplied strategy, research and analytics projects. (Academic work)
What I can contribute
Structure a business question, analyse evidence and communicate recommendations.
How I Work
Diagnose, build, measure.
- 01
Diagnose
Understand the problem, the people involved and the evidence before deciding what the solution should be.
- 02
Build
Turn analysis into something practical — a strategy, process, business model or working solution — and move it toward execution.
- 03
Measure
Look at what the evidence is actually showing, learn from the result and refine the approach rather than defending the original assumption.
Skills & Expertise
Four capability areas.
Grouped by how they're actually used — in ventures, strategy projects and quantitative research.
Framing the problem, choosing the direction, sequencing the moves.
- Strategic Planning
- Business Development
- Business Model Development
- International Business
- Project Coordination
Evidence before opinion — numbers, method and defensible conclusions.
- Financial Analysis
- Quantitative Research
- Statistical Analysis
- Research Design
- Market Research
- Excel
Turning a commercial idea into something people can actually use.
- Digital Product Thinking
- Marketplace Design
- Digital Transformation
The side of the business that only shows up when you've served real customers.
- Customer Journey Design
- Customer Acquisition
- Customer Retention
- Client Relationship Management
- Stakeholder Engagement
- Presentation
Career Journey
Nairobi to Maastricht — building, learning, then building again.
It started with 4+ years of running day-to-day operations, then came the formal tools and international exposure. Now I bring both the operator mindset and the analytical training into a larger organisation.
Nairobi
Where it all began.
Retail operations & merchandising
Around 4+ years running an independent fashion business — sourcing and suppliers, product selection, pricing, inventory, sales and customer relationships, grown into a physical store and handed over on relocating abroad. This is where the operations habit was built.
Finance
First grounding in finance thinking.
BSc Finance
Co-operative University of Kenya.
Finance internship — National Cereals and Produce Board
Nakuru, 2023–2024. Preparing and analysing financial reports to support business decisions, and identifying cost-reduction and efficiency opportunities.
The Netherlands
A new country, a new culture, and a much wider frame of reference.
Master in Management
Maastricht — strategy and research.
Strategy, digital, analytics
M-Pesa corridor strategy, GreenStride digital transformation, Sphinx analytics.
Product & marketplace execution
NYVé Travel and Bomba Safi Cleaners — marketplace design, partner acquisition and digital product work.
Next chapter
An international organisation to build inside.
Beyond the work
Outside the work.
I’m drawn to new places, conversations and experiences. Fashion is one way I express myself; travel is another way I explore. Here’s a small glimpse of life beyond the projects.
Services
Focused project support.
A quieter route for short-term work while the right long-term role remains the priority.
Currently available for new projects.First engagements offered at introductory pricing.
How it works
Discovery call
Quick discovery call to confirm scope and fit.
Delivery
I deliver within the agreed timeframe (4-10 business days, depending on the package).
Handover
Handover session, plus one round of revision.
01
Customer Enquiry & Follow-up Setup
A mapped enquiry flow, practical tools and a repeatable follow-up process.
This is the same workflow-design approach used to build Bomba Safi's booking and enquiry system → see the case study
- — One mapped enquiry process
- — A tracker
- — Three reply templates
- — One operating checklist
- — A handover session
Doesn't include: daily inbox management, guaranteed leads or sales, paid advertising, customer-data migration, advanced CRM automation, payment processing, or unlimited changes.
02
Partner Prospecting Pack
A qualified starting list for focused outreach in one market.
- — 20 relevant organisations
- — Fit rationale and sources
- — Public contact routes
- — A tracker
- — Three outreach drafts
Doesn't include: Fit criteria agreed upfront; non-matching entries replaced. No guaranteed private contacts, meetings, or partnerships. No bulk scraping or mass outreach campaigns.
03
Landing Page / Website
One focused page with approved messaging and a clear enquiry route.
- — One focused page
- — Client-approved messaging
- — One enquiry route
- — Mobile checks
- — Handover
Doesn't include: logins, complex databases, payment processing, data migrations, SEO guarantees, or ongoing support. Domain, hosting, and subscription costs are separate.
Next chapter
Let's build something meaningful.
I'm looking for international organisations where I can contribute hands-on operational experience, commercial judgement and analytical training.
- Business Operations
- Strategy
- Business Development
- Commercial & project roles
- International business
Contact
Maastricht, Netherlands
Swahili · English · Dutch
Updated September 2026